Welcome to SoHo
The most fashionable neighborhood in all of New York City
A Bohemian atmosphere dotted with quaint cafes and fashionable retailers, the SoHo neighborhood is one of New York City’s gems. This cozy district features world-class dining opportunities, innovative art galleries, and a culinary scene like no other in Manhattan. SoHo offers unique charm and cozy corridors to the citizens of Manhattan. Lined with cobblestone streets and impressive architecture, SoHo is one of the most visually striking districts in the city. With its reputation of being the most fashionable neighborhood in New York, there is much to see, and be seen, in this eclectic district.
Once a hub of manufacturing warehouses and businesses, SoHo was predominantly an industrial area and has since expanded to be one of the most coveted neighborhoods to live in Manhattan. Old warehouses have been intricately renovated and transformed to luxury condos, apartments, and unique loft studio spaces featuring famous cast-iron architecture. A prime destination for flagship retailers, eclectic boutiques, and vintage treasures, SoHo is the ideal neighborhood for creative entrepreneurs with a forward-thinking attitude or those seeking an alternative way of life removed from the hustle and bustle of central Manhattan.
What to Love
- Eclectic shopping opportunities
- The casual atmosphere during the day, vibrant nightlife scene upon sunset
- Bohemian, whimsical energies mixed with high-end amenities and luxury living options
Local Lifestyle
Locals of SoHo enjoy a slower-paced lifestyle than in other NYC neighborhoods. While the area is a busy and thriving district with plenty of things to do and experience, it’s also a great location to escape the busier neighborhoods of Manhattan. SoHo is centrally located, offering quick commutes to anywhere in (or out of) the city and features stunning living spaces for families, sophisticated shoppers, and motivated entrepreneurs.
Dining, Entertainment, and Shopping
A bustling and romantic brasserie, Balthazar Restaurant is evocative of a traditional French experience. Led by Chef Keith McNally, Balthazar offers impeccable French cuisine in a high-end yet casual and cozy atmosphere along Spring Street. Make a reservation for breakfast, lunch, brunch, or dinner, and make sure to take home a few fresh pastries from the bakery before you leave!
Another favorite dining destination is La Mercerie, a French-inspired cafe located inside Roman and Williams Guild in Soho. Celebrating thoughtful and everyday French cooking, La Mercerie specializes in avant-garde practices from Chef Marie-Aude Rose and is open for lunch and dinner.
Breakfast at 12 Chairs Cafe is another can’t-miss SoHo experience. Offering a range of Israeli wines from boutique wineries and delicious Mediterranean dishes, 12 Chairs is the spot to be when gathering with friends over an incredible meal in a welcoming environment. Eat indoors in their cozy dining space or take advantage of the warm weather on the outdoor patio. What began as a small cafe (with only 12 chairs), this SoHo restaurant is now a staple of the community and a frequented destination by locals and tourists.
Things to Do
Looking to experience a weekend getaway loaded with luxury? Book a room at the SoHo Grand Hotel, a stylish and spacious boutique hotel. Spend the night dancing in the Club Room, dine in the opulent Grand Bar and Lounge, and gather with friends as New York City’s nightlife comes alive within the legendary spaces of the SoHo Grand Hotel.
Of course, the shopping in this neighborhood goes unparalleled in all of New York. Spend the day (or days) exploring the unique shops along Broadway and Fifth Avenue. No matter your budget or fashion sense, you will find your next treasure while shopping in SoHo.
Visit the New York City Fire Museum, a family-friendly experience to be had by tourists and residents alike. The museum features the nation’s most prominent collections of fire-related art, artifacts, gear, and technology dating back to the late 18th century to the present. Explore the exhibits and galleries to learn more about the history of firefighters and how New York City plays such a large role in this selfless career.
